Williamsburg Pottery Factory Outlets (Virginia)

Williamsburg Pottery Factory Outlets is a large retail shopping complex located at 6692 Richmond Road in Williamsburg, Virginia. Situated about 6 miles west of the historic city of Williamsburg, it lies in the Lightfoot area near the intersection of Route 199 and Mooretown Road, accessible from Interstate 64 exit 234. The surrounding region is a popular tourist destination known for its colonial history, with Colonial Williamsburg nearby, as well as other attractions, hotels, and dining options. The area is suburban with easy highway access and is not far from coastal beaches, making it convenient for both local shoppers and visitors exploring the broader Williamsburg area.

The outlet mall itself is a modernized redevelopment of the original Williamsburg Pottery Factory, a site founded in 1938. The current facility covers about 19 acres and features three separate buildings designed in a Dutch-inspired European marketplace style. This redevelopment, completed in 2012, replaced the older warehouse-style outlets with a sleeker, more upscale shopping environment. The total retail space is approximately 160,000 square feet, including shops and restaurants, supported by over 10,000 square feet of office space.

The Williamsburg Pottery Factory Outlets offers a diverse mix of stores primarily focused on home goods, kitchenware, and décor, reflecting its pottery origins but expanded to include a broad selection of items. The outlets feature thousands of products, including handmade local pottery, imports from around 20 countries, gourmet kitchen items, outdoor living products, and home essentials. While it is not primarily a fashion or luxury brand outlet mall, it provides a wide variety of home-related merchandise. Services include ample free parking, food options such as the Au Bon Pain restaurant, and amenities like a custom frame shop and an award-winning wine shop. The mall also hosts occasional events and entertainment, including summer courtyard activities and wine tastings on weekends.

Typical hours for the Williamsburg Pottery Factory Outlets are from 9:00 AM to 8:00 PM on weekdays and Saturdays, with Sunday hours generally shorter. The mall is designed to accommodate both casual shoppers and tourists looking for unique home décor and gift items in a convenient, accessible setting.

Williamsburg Pottery Factory Outlets serves shoppers across Virginia with 6 outlet stores at 6692 Richmond Road Williamsburg, VA 23188. The center features a mix of apparel, accessories, home furnishings and specialty retailers offering factory-direct pricing.

Use the store directory below to plan your visit. Click any brand to see its specific location, phone number, and hours.