Jelly Belly outlet stores

Jelly Belly is a confectionery brand best known for its gourmet jelly beans in a wide variety of flavors. Many locations also sell bulk candy, gift tins, and novelty items tied to the brand. It targets children, nostalgic adults, and candy collectors who enjoy trying unique and mixed flavor combinations. Positioned in the mid-range candy segment, Jelly Belly emphasizes quality ingredients and fun experimentation. Outlet and visitor-center stores often feature sampling stations and themed merchandise.